The Battle for Cruising: How Lines Fight For Billions of Dollars
For passengers it's a vacation. A chance to get away, relax, and enjoy some well deserved R&R. For cruise lines, it's something completely different -- a 24/7 365-day a year battle for your cruise dollars. The efforts of literally hundreds of thousands of people all designed to give you the perfect vacation... and bring in literally billions of dollars in return. And that battle is never-ending. Stand still, and your competitors will come out with ships that are bigger, better, and capture the public's imagination... and their share of wallet. The trick is to do a careful dance of investing billions, catering to constantly changing consumer tastes, and accommodate millions of passengers, all while cruises continue to go around the clock. It's a never ending battle in cruising, and it only shows signs of speeding up #cruise #travel