Scenic Group | Celebrating 40 Years of Innovation

For 40 years, Scenic Group has been committed to continuous innovation and elevating the guest experience in luxury travel. ​ The company started in Newcastle, Australia in 1986 and has evolved into a global leader recognised for world-class luxury travel experiences, across all seven continents with our two brands, Scenic and Emerald Cruises & Tours. ​ Having defined what truly all-inclusive means, we've introduced new ways of experiencing river cruising and led the way in luxury yacht cruising - now designing, building, and operating our own ships to set new standards in the industry.​ We remain committed to elevating the way our guests discover the world, creating journeys that inspire wonder and shape the next era of luxury yacht cruising and travel. Innovation is in our DNA, with the development of Scenic Ikon, three new Emerald Cruises superyachts and three more Emerald Star-Ships and two Scenic Space-Ships, launching up to end 2028.