Why Business Events Are Not Just Tourism | Association Management MICE | ITCM CTW | Octavio Peralta

Exclusive interview with Octavio "Bobby" Peralta, Founder & Volunteer CEO at PCAAE (Philippine Council of Associations and Association Executives), at IT&CM Asia and CTW Asia Pacific 2026 in Bangkok. Key Highlights: 1. Octavio "Bobby" Peralta of PCAAE describes IT&CM Asia 2026 in Bangkok as a dynamic, vibrant platform where associations can meet suppliers such as hotels, the hospitality industry and venues for conferences, meetings and MICE events. 2. He explains that the role of association executives is to help members grow and prosper by gathering knowledge on venues, destinations and technology, and sharing it with members and their members' members. 3. He says non-profit associations should also act like enterprises. They need a surplus to continue their mission, so they should look beyond membership revenue to partnerships, sponsorships and joint projects with like-minded organizations. 4. He calls partnership and collaboration the "new currency" of associations and business organizations. Working with partners who share the same values and mission helps an organization grow. 5. In Bangkok he is speaking with Thai association stakeholders and tourism authorities about building a more robust association ecosystem. He wants associations to come together in each country, starting with ASEAN, as PCAAE has done in the Philippines. 6. He stresses that business events and MICE are an economic driver in their own right, not just part of leisure and tourism. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [association management, association executives, MICE industry, IT&CM Asia, PCAAE, business events, Philippine Council of Associations and Association Executives PCAAE, role of association executives in planning large-scale events, how non-profit associations can act like enterprises, association partnerships sponsorships joint projects, associations and suppliers hotels venues MICE Asia Pacific, business events as an economic driver not just tourism, IT&CM Asia 2026 Bangkok association buyers, building an association ecosystem in ASEAN, collaboration is the new currency of associations, Asia Pacific MICE sector growth associations 2026] #ITCMAsia #AssociationManagement #AssociationExecutives #PCAAE #MICE #BusinessEvents #AsiaPacificMICE #Bangkok #TravelAndTourWorld