Why This Oven Brand Opened an Office Just for Saudi Arabia | Hotel & Hospitality Expo | Abdallah
Exclusive interview with Abdallah Kassis, General Manager of UNOX, in conversation with Travel And Tour World, at the event. Key Highlights: 1. Abdallah Kassis shares that UNOX has evolved from being purely a manufacturer into a technology company, embedding smart tech directly into its kitchen equipment. 2. A key innovation is optic cooking technology in the ChefTopX and BakerTopX ovens, a built-in camera reads what's on the tray, while voice control ("Hey UNOX") allows hands-free operation for chefs. 3. The goal is to reduce human error and ensure consistency and repeatability in the kitchen, helping staff achieve professional results using built-in recipes and camera-guided cooking. 4. UNOX products are made in Italy, with advanced models developed directly from global chef and client feedback. 5. On sustainability, UNOX focuses on three controllable stages: sourcing from sustainable suppliers, production powered by solar panels generating 4 megawatts plus purchased green energy, and distribution, mitigated through "smart energy" technology that cuts kitchen energy use by up to 38%. 6. UNOX holds ENERGY STAR certification across its product range. The company has scaled rapidly to meet surging demand from Saudi Arabia's giga-projects and hotel openings, expanding its Italian factory by 70,000 square meters in the last three to four years, with container production time cut to under two weeks. 7. UNOX opened an official office in Saudi Arabia with 14 employees, supported by a dealer and service network of six dealers covering remote regions, working toward 24-hour support. 8. Responding to feedback from its Saudi team, UNOX is adapting its oven menus to include authentic Saudi dishes, with an automatic update rolling out within six months. 9. This interview offers hotel F&B professionals, chefs, and hospitality procurement teams insight into how smart kitchen technology and sustainability are supporting Saudi Arabia's hospitality boom. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [smart ovens, commercial kitchen equipment, UNOX ovens, hotel kitchen technology, Saudi Arabia hospitality, combi ovens, kitchen automation, UNOX ChefTop X oven, voice controlled commercial oven, optic cooking technology kitchen, smart kitchen equipment hotels Saudi Arabia, UNOX sustainability solar energy, commercial oven energy efficiency, hotel kitchen innovation Saudi giga projects, UNOX Saudi Arabia expansion] #UNOX #SmartOvens #HotelKitchenTechnology #SaudiArabiaHospitality #CombiOvens #KitchenAutomation #AbdallahKassis #SustainableKitchenTech #HospitalityInnovation #TravelAndTourWorld