Why SwissBel is Building in Secondary Cities | Philippines Hotel Expansion | HPC 2026 | Garry Garcia

Exclusive interview with Garry Garcia, Senior Regional Director - Operations & Business Development at Swiss-Belhotel International, at the 9th Hospitality Philippines Conference (HPC), Marriott Manila. Key Highlights: 1. Garry Garcia shares his bullish outlook on Philippine tourism and property development, emphasizing a long-term growth mindset, “you don’t build for today, you build for tomorrow.” 2. He values summits like HPC for bringing together suppliers and knowledge managers, noting strong demand for Swiss-Belhotel International to expand its branded, internationally-run presence in the Philippines. 3. For over five years, Swiss-Belhotel’s strategy has focused on underserved secondary cities rather than just Metro Manila, timing expansion around government infrastructure plans like new airports. 4. Current development pipeline includes properties in Cavite, Baguio (opening in about three months), Bohol, and Mindanao, tapping into the Philippines’ diverse regional travel potential. 5. Swiss-Belhotel empowers regional leaders through decentralized decision-making, giving teams autonomy within their region to drive aggressive global expansion across Africa, Indonesia, Vietnam, and the Philippines, with 200+ properties planned globally. 6. Garry highlights how shifting demographics and technology are reshaping guest decision-making, with travelers increasingly relying on influencers and peer reviews over traditional advertising. 7. He frames AI as a “trekking pole” that augments hospitality operations rather than replacing human judgment, particularly in revenue management, where visibility now extends beyond SEO to AI-driven suggestions. 8. A new property in Carmona, Cavite is positioned for business travelers near science and tech parks, while also appealing to leisure guests with proximity to six golf courses just 60 minutes away. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [SwissBel Hotel Philippines, Philippines hotel expansion, secondary cities tourism, hospitality Philippines conference, AI revenue management, hotel development Philippines, Swiss-Belhotel International Philippines expansion, Swiss-Belhotel secondary cities provinces Philippines, 9th Hospitality Philippines Conference 2026, Philippines emerging destinations hotel development, decentralized leadership hotel operations, Baguio Cavite Bohol hotel development] #SwissBelhotel #HPC2026 #PhilippinesHospitality #HotelExpansion #PhilippinesTourism #RevenueManagement #HospitalityTrends #TravelAndTourWorld