Why Travelers Want Value, Not Volume | Regenerative Tourism | HPC 2026 | Susan Santos de Cardenas
Exclusive interview with Susan Santos de Cardenas, Founding President & CEO at International Alliance of Regenerative Tourism, at the 9th Hospitality Philippines Conference (HPC), Manila. Key Highlights: 1. Susan Santos de Cardenas shares insights from her third hospitality conference appearance (after Jakarta and Bangkok) and her first time in Manila, focused on elevating hoteliers from sustainability standards to full regenerative hospitality and MICE practices. 2. She emphasizes that sustainability isn’t being replaced, it remains the essential baseline from which hoteliers elevate toward regeneration and resilience. 3. This resilience must account for volatile geopolitics and crisis, covering climate, natural, and man-made disruptions facing the hospitality and tourism industry. 4. Susan draws on her background as GSTC’s (Global Sustainable Tourism Council) representative/partner (2016-2019) and Green Destinations’ Southeast Asia partner, advocating the integration of global sustainability frameworks, UN SDGs, and ISO standards into local development. 5. She highlights Coron Natural Farms (Coron, Palawan) as a community-led example that overcame climate, environmental, and pandemic challenges. 6. She also cites Nature’s Village Resort, which built resilience against volatile geopolitics through long-standing renewable energy (solar) and water efficiency/recycling practices. 7. Susan will present these Philippine grassroots case studies at the Tourism Innovation Summit in Seville, Spain next month, positioning them as practical, replicable models for the rest of Asia. 8. Looking to 2027, she predicts eco-conscious travelers will increasingly demand quality over quantity, rejecting overcrowded, poorly-served destinations, reinforcing regenerative tourism’s core message of “value over volume.” About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [regenerative tourism, sustainable tourism Philippines, hospitality Philippines conference, eco-conscious travel, community-led tourism, value over volume travel, regenerative tourism beyond sustainability hospitality, regenerative tourism trends reshaping travel 2026, community-led tourism Philippines blueprint Asia, Coron Palawan sustainable tourism initiative, overtourism quality over quantity travel trend, Global Sustainable Tourism Council certification] #RegenerativeTourism #HPC2026 #SustainableTourism #PhilippinesTourism #EcoTravel #CommunityLedTourism #ValueOverVolume #TravelAndTourWorld