Why Accor Opens a New Project Every Month | Branded Residences | FHS 2026 | Daniel Von Barloewen
Exclusive interview with Daniel Von Barloewen, Senior VP & Head of Global Mixed-Use Development at Accor, at FHS 2026 Dubai. Key Highlights: 1. Daniel von Barloewen reveals Accor operates more than 55 branded residential properties across 27 brands worldwide, with another 135 projects in the pipeline. 2. Accor One Living, a dedicated platform for mixed-use development across all of Accor's brands, is focused specifically on residential. 3. Daniel is encouraged by continued market confidence at FHS 2026, citing strong past performance and optimism around recovery, calling the region resilient on a medium-to-long-term basis. 4. Accor has led the branded residential segment for 25 years, having entered the business in 2001, and now opens a new residential project on average every other month. 5. The company manages around 9,000 residence owners today (27,000 in the pipeline) and has helped sell over $2 billion in residential real estate. 6. Mixed-use is now mainstream in hotel development, over 70% of luxury hotels include a branded residential component, while standalone branded residences are also growing fast. 7. Accor is expanding hospitality DNA into new adjacent spaces, announcing its first Pullman offices and an upcoming Pullman residences project co-located with offices. 8. Saudi Arabia stands out as Accor's strongest opportunity, with 12+ branded residential projects operating or in the pipeline, spanning Novotel in Mecca to SLS to ultra-luxury Raffles in the Red Sea and Jeddah. 9. Abu Dhabi has proven a strong market this year with several new project signings, and Egypt has seen a notable resurgence across both hotels and branded residences. 10. On technology, Daniel explains how Accor is embracing AI to enhance residential operations and guest experience without raising service charges, using AI-driven building management systems and concierge services across its 6,000-hotel ecosystem. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. :[Accor branded residences, FHS 2026 Dubai, mixed use development, Saudi Arabia hospitality, Raffles Jeddah, AI hospitality, Accor branded residential properties pipeline, Accor One Living mixed use platform, Accor expansion Saudi Arabia Raffles Novotel, branded residences Middle East investment trend, luxury hotel branded residential component, AI in hospitality service charge optimization] #fhs #brandedresidences #mixedusedevelopment #saudiarabia #dubaihospitality #aiinhospitality #TravelAndTourWorld