Why Radisson Is Not Just Selling a Brand | Radisson SM Hotels | HPC 2026 | Christine Angela Sevilla
Exclusive interview with Christine Angela Sevilla, Senior Director, Development, Southeast Asia Pacific at Radisson Hotel Group, at the 9th Hospitality Philippines Conference (HPC 2026). Key Highlights: 1. Christine Angela Sevilla says she looks forward to the Hospitality Philippines Conference every year. She calls it a great place to meet partners and owners and to discuss the hospitality industry and what to expect in the next five years. 2. She says Radisson has passed its goals for hotels in the Philippines. It has 8 city hotels and resorts in operation and 18 more under development, which is more than 4,000 rooms. 3. She says growth follows infrastructure, including airports in Metro Manila and Bohol as a leisure destination. Northern Mindanao is also growing, and Radisson is going there with a Radisson Blu hotel and branded residences. 4. She says expansion is not just in Manila and Cebu. Several Tier 2 cities have seen a lot of development over the years and are now ready for hotels. 5. She describes a longstanding, strategic partnership with SM Hotels, one of the main developers in the Philippines. Radisson provides brand standards and operational efficiency in building the hotel, so it is “not just a brand” but an asset that lasts long term. SM owners also build mixed-use developments, which helps growth in different areas. 6. This scale helps grow Park Inn by Radisson. She says mid-scale and upper mid-scale markets are the sweet spots for growth in the country. 7. She says flexibility is key for owners and developers. Radisson looks at where the hotel sits and which brand fits. It can franchise when owners already have management expertise, and lifestyle brands help hotels stand out in mature markets. 8. Looking ahead to 2027–2028, she says urban hotels and lifestyle resorts can exist side by side. The choice depends on the destination, the brand and the demand. She says lifestyle brands would do well in corporate areas like Makati, and resorts are a key part of growth. 9. She says Radisson is also looking at Palawan and at wellness. She names Bukidnon as having good potential for wellness products because of its untouched nature and culture. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Christine Angela Sevilla, Radisson Hotel Group, Radisson Philippines, Radisson Philippines expansion 2026, Radisson 18 hotels pipeline Philippines, Radisson Hotel Group Philippines development interview, Radisson SM Hotels and Conventions partnership, Park Inn by Radisson, Park Inn by Radisson Philippines provincial hubs, Radisson Blu Cagayan de Oro Mindanao, flexible hotel owner models Radisson, hotel franchise vs management agreement, hotel franchising, hotel expansion Philippines, Philippines hotel development, Philippines hotels, Philippines midscale hotel growth, Philippines Tier 2 cities hotel investment, lifestyle hotel brands Philippines, Palawan Boracay Bohol new hotels, SM Hotels, Hospitality Philippines Conference, 9th Hospitality Philippines Conference HPC2026, HPC 2026, Travel And Tour World] #Radisson #RadissonHotelGroup #ParkInnByRadisson #HPC2026 #HospitalityPhilippines #PhilippinesHotels #HotelDevelopment #HotelFranchise #SMHotels #Mindanao #Palawan #Bohol #PhilippinesTravel #HospitalityNews #TravelNews #TravelAndTourWorld