Japan Is Struggling With Too Many Tourists | Japan Overtourism Solution | ITE HCMC 2026 | Matsumoto
Travel And Tour World brings you an exclusive interview with Matsumoto Fumi, Executive Director of the JNTO, recorded live on the final day of ITE HCMC 2026. In this conversation, Matsumoto shares Japan's honest strategy for managing overtourism while growing Vietnamese visitor numbers. Key highlights from this interview: 1. An overview of JNTO Vietnam office goals 2026, focused on increasing Vietnamese visitors while promoting genuine, sustainable growth 2. Why encouraging travel during Japan overtourism low season travel solution periods has become a key priority for JNTO 3. How Vietnamese visitors visa Japan travel agency requirements make tour based travel the most practical option, shaping their entire promotional strategy 4. Their push to guide travellers Japan beyond Tokyo Osaka Kyoto destinations, spotlighting lesser known regions through agency partnerships 5. Their three part approach to JNTO travel agency partnership Vietnam efforts, including destination information sharing, familiarization trips, and joint online campaigns 6. A candid take on sustainability, noting Vietnamese travellers don't yet prioritize it, while JNTO instead focuses on genuine destination appeal over price competition 7. Exciting new market expansion plans, including JNTO new market expansion Stockholm Los Angeles Mexico City, alongside growing interest in the Middle East This interview offers valuable insight for travel agents, tour operators, and hospitality professionals looking to understand how Vietnam outbound tourism to Japan trend patterns and destination diversification are shaping Japan's tourism strategy in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [JNTO Vietnam, Japan tourism Vietnam, Japan low season travel, Japan lesser known destinations, ITE HCMC 2026, JNTO Vietnam office goals 2026, Japan overtourism low season travel solution, Vietnamese visitors visa Japan travel agency, Japan beyond Tokyo Osaka Kyoto destinations, JNTO new market expansion Stockholm Los Angeles Mexico City] #visitjapan #ITEHCMC2026 #japantourism #TravelAndTourWorld #overtourism #traveltrends #mice #japantravel #sustainabletourism #japan