How Cruise Masters Grew From 3 Lines to 50 | Cruise Masters Middle East | ATM 2026 | Dominic Noranho
In this interview with Travel And Tour World at ATM 2026, Dominic Noranho, Regional Manager for Sales and Marketing at Cruise Master Middle East, discusses the company's growth, the evolving cruising landscape in the region, and what's ahead for 2027. Key highlights: 1. Dominic Noranho describes ATM 2026 as a continued success, calling it a legacy trade event with a strong track record over the years. 2. Despite facing a business dip due to the current regional situation, there's been strong interest, and the last three days of the show suggest 2027 looks promising for Cruise Master. 3. His goals at ATM center on meeting travel industry partners, discussing how to navigate this year's challenges, and planning ahead for the coming year. 4. Cruise line partners remain enthusiastic, with new ships and itineraries planned for the coming year. 5. The Middle East cruising landscape is evolving, cruising is no longer a niche industry; more guests are choosing cruises over traditional resort and hotel stays. 6. Cruise Master is celebrating its 19th year in the trade this year, turning 20 next year. 7. The company started 19 years ago with just three cruise line brands; today, its portfolio spans 50+ cruise lines, covering contemporary, premium, luxury, ultra-luxury, river cruises, expeditions, and coastal sailings. 8. This broad portfolio positions Cruise Masters as a one-stop shop for travel agencies looking for cruise options. 9. Noranho stresses that success isn't just about signing more cruise lines, it's about ensuring the products resonate with the regional Middle East clientele, building trust and returns for partners. 10. Success at ATM 2026 means connecting with existing partners, discussing growth opportunities, and reflecting on challenges, noting that COVID was one of the biggest disruptions the industry faced, and this year brought fresh challenges as well. 11. He emphasizes the resilience of the travel industry and the importance of collaboration, working with partners to identify niche opportunities rather than treating the relationship as purely transactional. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Cruise Master, ATM 2026 Dubai, Middle East cruising, Dominic Noranho, Cruise line portfolio, Cruise Master Middle East regional manager interview ATM 2026, Cruise Master 50 plus cruise lines portfolio, Middle East cruising industry growth trend 2026, Luxury ultra luxury river cruises expeditions Middle East, Cruise Master 19 years travel trade experience, Middle East guests choosing cruises over hotels, Cruise Master Middle East sales, Dominic Murano Cruise Master interview, Cruise Master cruise line partners, Cruise Master travel agency network, Middle East cruise industry trend 2026, Cruising popularity growth trend, ATM Dubai 2026 travel trade trends, Luxury cruise expansion trend Middle East, Post-COVID cruise industry recovery trend] #CruiseMaster #MiddleEastCruising #DominicNoranho #LuxuryCruises #CruiseIndustry #TravelAndTourWorld #RiverCruises #ExpeditionCruises #CruiseTravel #TravelTrade #DubaiTravel