WHY HOTELS LOSE DIRECT BOOKINGS TO OTAS | AI Hotel Chatbot | Travel & Tech Asia | Olga Baikina
Travel And Tour World brings you an exclusive interview with Olga, who oversees markets in Thailand, Indonesia, and Cambodia at Exely, a hospitality software company with 20 years of experience helping hotels grow direct bookings. In this conversation, Olga explains how Exely's AI-powered tools are helping hotels fix unbalanced online distribution and improve their reputation management. Key highlights from this interview: ✅ An introduction to Exely, a hospitality software platform focused on helping hotels increase direct sales and reduce reliance on OTAs ✅ Why many hotels face unbalanced online distribution, receiving hundreds of bookings through channel managers but only a handful through their own official website ✅ A look at Exely's AI chatbot for hotel websites, a complementary feature of their booking engine that pulls online reviews from across platforms directly onto a hotel's own site ✅ Why this review content is valuable not just for guests, but for improving a hotel's AI visibility with AI-driven search and booking tools ✅ How Exely's AI reputation manager helps hotels quickly generate responses to guest reviews in the customer's own language, along with AI sentiment analysis to better understand guest feedback trends ✅ How these tools work together to improve both front-end guest experience and back-end hotel operations This interview offers valuable insight for hoteliers and hospitality technology professionals looking to understand how AI chatbots, reputation management, and direct booking strategies are helping hotels reduce OTA dependency and improve guest engagement in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [hotel direct bookings, AI chatbot for hotels, hotel reputation management, AI hotel software, reduce OTA dependency, how to increase direct hotel bookings, AI chatbot for hotel website, AI reputation manager for hotels, hotel guest review AI response, unbalanced online distribution hotels, AI sentiment analysis guest reviews, multilingual AI guest review replies, Exely hospitality software, Olga Exely interview] #Exely #DirectBookings #AIinHospitality #HotelReputation #AIChatbot #HospitalityTechnology #TravelAndTourWorld #HotelTech2026 #GuestExperience #TravelTechAsia #MICE #OTAvsDirect