This Event Attracts People Who Want to Talk | ITB India Quality Buyers | ITB India | Jingles Koh
Travel And Tour World brings you an exclusive interview with Jingles Koh, Marketing Manager of Messe Berlin Asia Pacific, recorded live at the show. In this conversation, Jingles breaks down the distinct strategy behind each event, and the exciting new experiences being introduced this year. Key highlights from this interview: ✅ How ITB India quality buyers exhibitors partners remains the core focus prioritizing the right mix of attendees over sheer numbers ✅ An introduction to the new ITB Asia experience zone gastronomy wellness adventure featuring dedicated pavilions built around real, immersive experiences ✅ Details on the first ever ITB Asia guided tour show floor, hosted in collaboration with UFI, allowing attendees to pre-register and explore the event in a whole new way ✅ How ITB India digital marketing strategy travel show efforts, spanning email, digital, press, and social media, help attract a genuinely targeted, engaged audience ✅ Why having over 400 quality buyers matters, ensuring conversations and networking at the event create real value rather than just casual browsing ✅ Jingles' genuine enthusiasm for the connections made throughout the event, reflecting the show's focus on meaningful engagement over transactional interactions This interview offers valuable insight for exhibitors, buyers, and travel industry professionals looking to understand how quality over quantity trade show attendees strategies are shaping the future of travel trade events in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [ITB India, ITB Asia, ITB experience zone, travel trade show marketing, quality buyers travel event, ITB Asia experience zone gastronomy wellness adventure, ITB India quality buyers exhibitors partners, ITB Asia guided tour show floor, ITB India digital marketing strategy travel show, quality over quantity trade show attendees] #ITBIndia #ITBAsia #TravelTradeShow #TravelAndTourWorld #TravelTrends #MICE #TravelIndustry #B2BTravel #TravelMarketing #Networking