Matcha Is Winning Over New Drinkers | Japanese Matcha Cafe Grade | F&H Indonesia | Natnicha
Travel And Tour World brings you an exclusive interview with Prao from Kawami, a Thailand-headquartered company specializing in matcha and beverage solutions, recorded live at FHI 2026 in Indonesia. In this conversation, Prao shares how authentic Japanese matcha is becoming a must-have for hotels, cafes, and restaurants across the region. Key highlights from this interview: ✅ An introduction to Kawami, offering innovative delivery solutions and matcha products for hotels, cafes, and restaurants, with a growing presence in Indonesia ✅ A look at their wide selection of Japanese matcha, sourced from regions including Shizuoka, Uji, Ise, and Yame, available in café grade, premium grade, and ceremonial grade matcha ✅ Why Kawami also offers complementary syrups and purees to support cafes and restaurants building their own matcha-based drink menus ✅ Why participating in FHI 2026 has been a valuable opportunity as Kawami continues to grow within Indonesia's hospitality market ✅ How matcha has become a genuinely trending drink, with more people willing to try it than ever before, driving demand for both raw materials and finished beverages ✅ Why Kawami sees strong potential in Indonesia, given the company's established presence in Thailand, Vietnam, Malaysia, and the Philippines, and the region-wide rise in demand for authentic Japanese matcha This interview offers valuable insight for hoteliers, café owners, and hospitality professionals looking to understand how authentic Japanese matcha and beverage innovation are shaping menus across Southeast Asia in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Japanese matcha, ceremonial grade matcha, matcha trend 2026, matcha Indonesia, matcha for cafes, ceremonial grade vs cafe grade matcha, best Japanese matcha for cafes and restaurants, matcha from Uji Japan, matcha from Shizuoka Japan, matcha supplier for hotels and cafes, premium matcha for hospitality industry, Kawami matcha, Prao Kawami interview] #Matcha #JapaneseMatcha #Kawami #FHI2026 #MatchaTrend #CeremonialGradeMatcha #HospitalityIndustry #TravelAndTourWorld #CafeCulture #IndonesiaFoodExpo #TravelTrends2026 #MICE