This Travel Expo Has Been Running for 37 Years | Philippine Travel Mart | Maria Lourdes
Travel And Tour World brings you an exclusive interview with Maria Lourdes Flor Malou Apson, President of PHILTOA, recorded live on Day 2 of the 37th Philippine Travel Mart. In this conversation, Maria shares the story behind the country's longest running travel expo, and the vision guiding its future. Key highlights from this interview: 1. An update on strong Day 2 turnout, following improved weather after a challenging first day 2. A look back at Philippine Travel Mart 37th year history, now proudly organized by PHILTOA after originally being government run 3. An introduction to their evolving multi year theme, starting with Love the Next Gen Tourism campaign Philippines, followed by boosting, and now the current focus, Nurturing the Next Gen Tourism theme, centered on discovering emerging destinations 4. Why Philippine Travel Mart 17 regions BARMM representation makes this event a truly comprehensive showcase of the entire country 5. Strong institutional support from the Department of Tourism Philippines trade show and the Philippine Tourism Promotions Board 6. What makes the event unique, offering a genuinely experiential atmosphere complete with live performances alongside business networking 7. Event details for this year, held during the first week of September, inviting both trade visitors and the public This interview offers valuable insight for travel agents, tour operators, and hospitality professionals looking to understand how post pandemic tourism recovery Philippines strategies are shaping the country's tourism identity in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Philippine Travel Mart, PHILTOA tourism, Next Gen Tourism Philippines, Philippine tour operators, Love the Philippines campaign, Philippine Travel Mart 37th year history, Nurturing the Next Gen Tourism theme, Philippine Travel Mart 17 regions BARMM, Department of Tourism Philippines trade show, post pandemic tourism recovery Philippines] #PHILTOA #NextGenTourism #VisitPhilippines #TravelAndTourWorld #ItsMoreFuninthePhilippines #TravelTrends #MICE #PhilippineTourism #TravelExpo