This Hotel Is the Rarest in the Region | AMSA Hospitality Qasim | WTM Riyadh | Bassem Yakout
Travel And Tour World brings you an exclusive interview with Bassem Yakout, General Manager of Palm Qassim Hotel, part of AMSA Hospitality Saudi Arabia, recorded live at WTM Riyadh. In this conversation, Bassem shares how AMSA is blending authentic Saudi culture with modern hospitality, while investing deeply in local talent and sustainability. Key highlights from this interview: 1. A positive first experience at WTM Riyadh, focused on building relationships with travel agencies and booking channels 2. Details on their new hotel opening Qassim Saudi Arabia, part of a collection described as the rarest hotel brand Middle East Africa 3. How the Qassim property draws on Saudi Arabia dates city hotel culture, weaving local heritage into its design, naming, and outlets 4. An introduction to the AMSA Hospitality Academy Saudi employees, preparing local talent for future leadership roles across departments 5. Their strong commitment to Saudization hospitality workforce development, aligning with national labor requirements 6. A look at their sustainability efforts, including sustainable amenities hotel Saudi Arabia practices as part of their broader environmental vision This interview offers valuable insight for hoteliers, travel professionals, and hospitality leaders looking to understand how cultural hotel branding Saudi Arabia trend and workforce development are shaping the Kingdom's hospitality growth in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [AMSA Hospitality Saudi Arabia, Qassim hotel Saudi Arabia, Saudi hospitality Saudization, WTM Riyadh hospitality, sustainable hotel Saudi Arabia, new hotel opening Qassim Saudi Arabia, rarest hotel brand Middle East Africa, AMSA Hospitality Academy Saudi employees, Saudization hospitality workforce development, sustainable amenities hotel Saudi Arabia] #AMSAHospitality #WTMRiyadh #SaudiArabiaTourism #TravelAndTourWorld #SustainableHospitality #TravelTrends #MICE #Qasim #LuxuryHotels #VisitSaudi #HospitalityIndustry