This Beef Technique Started in Japan | Melteek Beef Australian Export | F&H Indonesia | Joe Laurie
Travel And Tour World brings you an exclusive interview with Joe Laurie, Sales Manager at Hokubee Australia, recorded live at a trade expo in Jakarta, Indonesia. In this conversation, Joel shares the story behind Melteek Beef, and how his company has spent over a decade building trust in the Indonesian market. Key highlights from this interview: ✅ An introduction to Hokubee Australia, a dedicated Australian beef export company producing their signature Melteek Beef product ✅ Why the Indonesian market is uniquely challenging, requiring consistent presence at trade shows to properly communicate their product's value to local buyers ✅ The story behind Melteek Beef's special moisture infused beef technique, originally developed in Japan in the early 1980s, before Hokubee established their Australian factory over 20 years ago ✅ How Hokubee has built a strong presence in Indonesia over more than 10 years, working with established distributors including Sukanda Jaya and Masuya ✅ How their business has grown from small volumes to full sea container shipments, reflecting steady, long-term growth in this market ✅ Why beef remains a staple, everyday food for many Indonesians, and why Joel sees strong, continued demand ahead ✅ Hokubee's focused 2026 strategy — staying dedicated exclusively to beef exports while continuing to educate and communicate with Indonesian customers This interview offers valuable insight for food importers, distributors, and hospitality professionals looking to understand how Australian beef export brands like Hokubee are meeting growing demand for premium beef products in the Indonesian market in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Melteek Beef, Australian beef export, beef export Indonesia, Australian beef Indonesia, moisture infused beef, Melteek Beef Australia review, what is moisture infused beef, Australian beef exporters to Indonesia, Hokubee Australia beef, best Australian beef brand Indonesia, Japanese beef moisture infusion technique, Sukanda Jaya beef distributor, Joel Lorry interview] #MelteekBeef #HokubeeAustralia #AustralianBeef #BeefExport #IndonesiaFoodIndustry #JakartaExpo #TravelAndTourWorld #FoodTourism #TravelTrends2026 #MICE #AustralianExports #FoodIndustry