This Park Is Now One of Just Three in the World | Mount Kinabalu | PATA Travel Mart | Khuen Wen Ying
Travel And Tour World brings you an exclusive interview with Khuen Weng Ying, Marketing Manager at Sabah Tourism Board, recorded live at PATA Travel Mart 2026. In this conversation, Weng Ying introduces the Explore Sabah brand and shares why this destination continues to earn global recognition for its natural and cultural richness. Key highlights from this interview: ✅ An introduction to Explore Sabah culture adventure nature sustainability, the destination's four core tourism pillars ✅ Sabah's key priorities this year, focused on market diversification and improving accessibility, including hopes for more Kota Kinabalu Sandakan flight routes ✅ A deep dive into Sabah's cultural pillar, encouraging genuine homestay experiences that let travellers live alongside local communities ✅ Adventure offerings spanning mountaintop to ocean deep, including climbing Mount Kinabalu, and diving at Sipadan Island top diving spot in the world ✅ The remarkable Mount Kinabalu UNESCO Triple Crown recognition, making Sabah only the third destination globally, after China and Jeju Island, to achieve this distinction through genuine Sabah sustainable tourism initiatives and community conservation efforts ✅ Why Sabah stands out as a true all in one destination, combining Sabah adventure nature wildlife destination experiences that travelers usually have to visit multiple places to find ✅ Weng Ying's simple, heartfelt invitation for international travelers to come and explore Sabah's hidden gems This interview offers valuable insight for travel agents, tour operators, and hospitality professionals looking to understand how Sabah's UNESCO recognition and sustainability efforts are shaping its tourism growth in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Sabah tourism, Mount Kinabalu, Sipadan Island diving, Explore Sabah, Kota Kinabalu travel, Mount Kinabalu UNESCO Triple Crown recognition, Sipadan Island top diving spot in the world, Sabah adventure nature wildlife destination, Explore Sabah culture adventure nature sustainability, Sabah sustainable tourism initiatives] #ExploreSabah #MountKinabalu #Sipadan #PATATravelMart #TravelAndTourWorld #SabahTourism #TravelTrends2026 #MICE #UNESCOHeritage #SustainableTourism #AdventureTravel #KotaKinabalu