The Morocco City Most Tourists Have Never Heard Of | Michlifen Resort & Golf | ATM 2026 | Mouad EL
In this interview with Travel And Tour World from the Morocco stand at ATM 2026, Mouad EL MOUSSE, Sales Manager of Michlifen Resort & Golf, discusses the resort's recent Michelin Key recognition and Morocco's broader strategy to promote its lesser-known destinations. Key highlights: 1. Mouad El Mousse describes ATM 2026 as "fantastic," having met many buyers and luxury representatives and exchanged insights on the GCC luxury market and Morocco's offerings. 2. The objective of attending ATM isn't to showcase just one destination or hotel, but to promote Moroccan hospitality and its tourism product as a whole. 3. He enjoyed clarifying misconceptions about Morocco with attendees and encouraging first-time visits, hoping these become repeat visits. Michelin Resort & Golf recently earned a prestigious Michelin Key. 4. El Mousse frames this recognition as more than a culinary achievement, it brought international recognition to the resort in Ifrane, a city not well known to international tourists. 5. This aligns with the broader vision, alongside ONMT (Morocco's national tourism office), of promoting Morocco in its globality, not just its major cities. 6. The recognition helps showcase smaller cities and hidden gems that are typically known only to locals. 7. His key message: luxury can be found in quiet, unknown places which is what defines Michelin's philosophy. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Michlifen Resort & Golf, Morocco tourism, ATM 2026 Dubai, Ifrane Morocco, luxury hotel Morocco recognition, Hidden luxury destinations in Morocco, Morocco tourism beyond Marrakech Casablanca, Mouad El Mousse Michelin Resort sales manager interview, ONMT Morocco tourism global promotion strategy, Morocco, ONMT Morocco tourism board, ATM Dubai 2026 luxury travel trends, Morocco emerging tourism destinations, GCC luxury travel to Morocco, Hidden gem luxury resorts trend] #Morocco #LuxuryTravel #ONMT #MoroccoTourism #TravelAndTourWorld #HiddenGems #GCCTravel #LuxuryHospitality