The Middle East Crisis Hit Vietnam Numbers Hard | Visit Malaysia | ITE HCMC 2026 | Amirah Nadiah
Travel And Tour World brings you an exclusive interview with Amirah Nadiah Mazlan, Director of the Malaysia Tourism Promotion Board in Ho Chi Minh City, recorded live at ITE HCMC 2026. In this conversation, Amirah shares how Malaysia is working to rebuild momentum in the Vietnamese market while expanding into new niche segments. Key highlights from this interview: 1. An honest update on the Visit Malaysia 2026 campaign Vietnam market, addressing how the Middle East crisis impacted visitor numbers this year 2. Their goal to match last year's benchmark of 350,000 visitors, with the campaign now extended into 2027 3. A look at Malaysia's growing medical tourism Vietnam travellers and education tourism Vietnam market offerings, backed by dedicated B2B destination seminars 4. Current direct flights Ho Chi Minh City Kuala Lumpur connectivity, with five airlines and over 160 weekly flight frequencies 5. Exciting news on the new flight Phu Quoc Kuala Lumpur September launch, expanding access for Vietnamese travellers 6. Their strategic partnership approach, including a formal collaboration with Vietnam Airlines and joint promotional campaigns 7. Broader market diversification plans, looking beyond ASEAN toward China, India, and other medium haul markets 8. Malaysia's commitment to Malaysia tourism sustainability initiatives, moving beyond mass tourism toward more responsible, collaborative approaches This interview offers valuable insight for travel agents, tour operators, and hospitality professionals looking to understand how Vietnam outbound travel to Malaysia trend patterns are shaping regional tourism strategy in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Visit Malaysia 2026, Malaysia tourism Vietnam, ITE HCMC 2026, Malaysia medical tourism, direct flights Vietnam Malaysia, Visit Malaysia 2026 campaign Vietnam market, medical tourism Vietnam travellers, direct flights Ho Chi Minh City Kuala Lumpur, new flight Phu Quoc Kuala Lumpur September, Vietnam outbound travel to Malaysia trend] #VisitMalaysia #TourismMalaysia #ITEHCMC2026 #MalaysiaTourism #TravelAndTourWorld #VietnamTravel #TravelTrends #MICE #MedicalTourism #SustainableTourism #AirlinePartnership #ASEANTravel