This Hotel Calls Itself a Social Catalyst | Zone By The Park Hotel | BLTM India | Rajeev Kumar
Travel And Tour World brings you an exclusive interview with Rajeev Kumar, Director of Sales at Zone by The Park, recorded live at BLTM 2026, Yashobhumi, New Delhi. In this conversation, Rajeev shares how his brand became Zone by The Park Hotels India first social hotel, built specifically around what today's younger travellers actually want. Key highlights from this interview: 1. An introduction to Apeejay Surrendra Park Hotels brands, spanning both the flagship five star Park Hotels and the four star Zone by The Park properties 2. Impressive scale, with more than 40 hotels operating across India, including Zone by The Park 26 hotels India and more openings planned 3. Why Zone launched in Coimbatore over a decade ago, positioning itself as a genuine social hotel concept India Gen Z experience from day one 4. Their strategic focus on 4 star hotels Tier 2 cities India, later expanding into select Tier 3 cities and metro pockets 5. Rajeev's honest take on what makes a best hotel brand for Gen Z travellers India, emphasizing that today's guests want to be seen at a good place, not just stay somewhere functional This interview offers valuable insight for hoteliers, travel professionals, and hospitality leaders looking to understand how Gen Z travel preferences hospitality trend shifts are shaping hotel brand strategy across India in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Zone by The Park Hotels, India social hotel, Gen Z hotel brand, Tier 2 city hotels India, Apeejay Surrendra Park Hotels, Zone by The Park Hotels India first social hotel, best hotel brand for Gen Z travellers India, 4 star hotels Tier 2 cities India, Apeejay Surrendra Park Hotels brands, Gen Z travel preferences hospitality trend] #ZoneByThePark #BLTM2026 #GenZTravel #TravelAndTourWorld #SocialHotel #TravelTrends #MICE #HospitalityIndustry #IncredibleIndia #ParkHotels #HotelBranding