Travelers Are Skipping Google Now | GEO Generative Engine Optimization | HMC 2026 | Shaun Yee
Travel And Tour World brings you an exclusive interview with Shaun Yee from Ascott International, recorded live at HMC 2026. In this conversation, Shaun shares insights on the rise of branded residences, why AI-driven search is reshaping how travelers discover destinations, and what Ascott's expansion plans look like across Malaysia. Key highlights from this interview: ✅ An inside look at Ascott's conference presentation on branded residences, exploring the criteria and opportunities shaping this growing investment trend in Malaysia ✅ Why Ascott's long-standing experience in the serviced residence space makes branded residences a natural extension of their business ✅ Shaun's take on the biggest trend shaping hospitality today — GEO (Generative Engine Optimization) — as travelers increasingly rely on AI to recommend destinations and personalize itineraries instead of searching on Google ✅ Why Ascott is investing heavily in GEO now, recognizing the upfront cost of being an early mover in this fast-evolving space ✅ Feedback from owners and partners at HMC 2026, particularly around Ascott's latest operating models and project rollouts ✅ Ascott's key goal for this year's conference — expanding management and franchise opportunities for hotels, serviced residences, resorts, and branded residences across Malaysia ✅ Shaun's message encouraging travelers to explore more of Malaysia, particularly its growing eco-tourism potential, and the importance of strengthening domestic tourism This interview offers valuable insight for hoteliers, investors, and hospitality professionals looking to understand how branded residences, AI-driven search, and Malaysia's tourism growth are shaping the industry in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [branded residences, GEO hospitality, Ascott Limited, generative engine optimization, Malaysia hospitality trends, what is GEO in hospitality, branded residences Malaysia 2026, how AI is changing hotel search, Ascott branded residences expansion, how travelers use AI to plan trips, serviced residences vs branded residences, eco-tourism Malaysia opportunities, Shaun Yee Ascott interview, HMC 2026 Malaysia] #Ascott #BrandedResidences #HMC2026 #GEO #GenerativeEngineOptimization #MalaysiaHospitality #AIinTravel #TravelAndTourWorld #EcoTourism #HospitalityIndustry #TravelTrends2026 #MICE