Why the Middle Eastern Traveller Isn't One Type | Maldives Tourism | ATM 2026 | Frederic Brohez
In this exclusive interview at ATM 2026 (Arabian Travel Market), Travel And Tour World sits down with Frederic Brohez, Chief Operating Officer of Pulse Hotels and Resorts, to discuss how the group is serving the diverse Middle Eastern traveller across its growing Maldives portfolio. Key highlights from the interview: 1. Frederic Brohez shares his impression of ATM 2026, describing it as very busy with strong energy, particularly around luxury and experiential travel. 2. He explains that the Middle Eastern traveller is diverse, not homogeneous, and Pulse's portfolio is built with the bandwidth to serve these different customer types. 3. He talks about Eri Maldives, launched last December, as an accessible and more affordable entry point into the Pulse portfolio. 4. He previews Aura Maldives, opening early next year, positioned in the wellness and well-being space, designed to help guests reconnect with themselves and ground in nature. 5. He mentions Nautilus as the ultra-luxury end of the portfolio, and Kandima as a property with a vast array of experiences, including go-karting on a 500-metre racetrack. 6. On sustainability, he discusses how each resort operates responsibly within its own environment across the Maldives' many islands. 7. He notes the Maldives imports most goods, so Pulse focuses on responsible sourcing, the right partners, and some in-resort production for guests and staff. 8. He emphasizes reducing unnecessary plastic use and making smart, everyday sourcing choices without compromising five-star luxury standards. 9. The interview closes with well wishes for Frederic Brohez and Pulse Hotels and Resorts' ongoing projects. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Pulse Hotels and Resorts, Airy Maldives, Aura Maldives, Frederic Brohez, ATM 2026, Kandima Maldives, Nautilus Maldives, Pulse Hotels COO interview ATM 2026, Aura Maldives wellness resort opening, Eri Maldives affordable entry point, Nautilus Maldives ultra luxury resort, Kandima Maldives activities and experiences, zero plastic sustainability Maldives resorts, Middle Eastern luxury traveller diversity, Pulse Hotels and Resorts Maldives, Aura Maldives wellness resort, Middle East luxury travel trends 2026, experiential travel Maldives, wellness travel Maldives resorts, marine conservation Maldives resorts, sustainable luxury hospitality] #PulseHotels #AuraMaldives #ArabianTravelMarket #MaldivesTourism #SustainableLuxury #TravelAndTourWorld