Jamaica Wants Every Guest to Feel Nice | Jamaica Nice Luxury Tourism Strategy | Edmund Bartlett
Exclusive interview with The Honourable Edmund C. Bartlett, CD, MP, Minister of Tourism, Jamaica, at the Jamaica Luxury Tourism Symposium in Montego Bay, Jamaica. In this interview, Jamaica’s Tourism Minister explains what “Jamaica Nice” means and why Jamaica is putting more focus on luxury tourism, alongside its all-inclusive offer. Key Highlights: 1. He explains “Jamaica Nice” as the feeling and emotion Jamaica gives every visitor, and says niceness is in the island’s DNA. 2. He says tourism is now a critical part of Jamaica’s economy. Luxury adds value, widens the tourism product, and helps keep more of the tourism dollar in Jamaica. 3. He describes the all-inclusive model as a business model that lets guests pay in full for the experiences they want, at either the highest or the lowest level of spending. The aim is to build a higher-end segment so every guest gets the highest value and satisfaction. 4. He says Jamaica is training people and building capacity for the highest level of service, including gastronomy, and wants shared spaces such as streets, parks and beaches to meet that standard. He says luxury only has value when it is given with warmth and care. 5. He says Jamaica is making a deliberate pivot to luxury, looking for new destinations to build luxury infrastructure, investment partners, and the fiscal and legislative framework to help luxury partners invest. 6. He points to Jamaica’s biodiversity, health and wellness, and farm-to-table experiences as part of the luxury product, and asks visitors to see luxury as the satisfaction they need for a relaxing vacation. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Jamaica tourism, Jamaica luxury, Jamaica luxury tourism, Jamaica luxury tourism strategy, Jamaica luxury travel interview, Jamaica Luxury Tourism Symposium, Montego Bay, Jamaica Tourism Minister, Tourism Minister Jamaica, Jamaica Tourism Minister interview, Edmund Bartlett, Edmund C. Bartlett, Jamaica Nice, what is Jamaica Nice, luxury travel, luxury tourism, Caribbean luxury, luxury Caribbean destinations, Jamaica travel, all-inclusive Jamaica, Jamaica all-inclusive vs luxury, Jamaica luxury beyond all-inclusive, all-inclusive business model, Jamaica high-end tourism, Jamaica luxury investment, Jamaica tourism investment partners, Jamaica luxury infrastructure, Jamaica tourism economy, Jamaica wellness tourism, Jamaica health and wellness tourism, wellness tourism, Jamaica farm to table experiences, Jamaica gastronomy luxury, Jamaica warm hospitality, Travel And Tour World] #Jamaica #JamaicaNice #JamaicaTourism #JamaicaLuxuryTourismSymposium #MontegoBay #LuxuryTravel #LuxuryTourism #CaribbeanTravel #Caribbean #AllInclusive #WellnessTourism #FarmToTable #TourismMinister #TourismInvestment #TravelAndTourWorld