A Side of Peru Most Tourists Never See | Peru Jungle Coast Tourism | IBTM Americas | MAX RODRIGUEZ
Travel And Tour World brings you an exclusive interview with a representative from MAX RODRIGUEZ, Director of the Commercial Office at Promperu, Peru's tourism promotion board, recorded live at IBTM Americas, where Peru served as this year's main featured destination. In this conversation, we explore how Peru is expanding its tourism story well beyond its most famous landmark. Key highlights from this interview: ✅ A look at Peru tourism beyond Cusco Machu Picchu, with this year's campaign spotlighting the country's coast and jungle tourism experience alongside the traditional highlights ✅ Why Mexico remains central to Peru's strategy, following a dedicated Peru tourism campaign for Mexico market launched last year, now expanding with fresh destination angles ✅ A celebration of Peruvian gastronomy, featuring a chef connected to the famous Gaston Acurio Peruvian restaurant in Mexico City ✅ An introduction to authentic Peru jungle community tourism experience offerings, highlighting indigenous communities, their diets, and local products that benefit directly from tourism ✅ Peru's broader goals beyond tourism, including active promotion of trade and investment opportunities ✅ Their target markets, focused heavily on Mexico and its various states, alongside growing ambitions in the Peru North America USA tourism market ✅ A key industry trend shaping travel today, the rising demand for authentic cultural travel experience journeys rooted in emotion and genuine connection ✅ What makes Peru truly unique, its diversity paired with ancient Inca culture travel experience heritage passed down through generations ✅ Future plans centered on Peru MICE tourism connectivity flights, recognizing that stronger airline partnerships are essential to sustained tourism growth This interview offers valuable insight for travel agents, tour operators, and hospitality professionals looking to understand how Peru is positioning its full destination story, from ancient culture to jungle communities, to attract new markets in 2026 and beyond. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Peru tourism, Peru beyond Machu Picchu, Peru jungle tourism, PromPeru travel board, Peru gastronomy tourism, Peru tourism beyond Cusco Machu Picchu, Peru coast and jungle tourism experience, Gaston Acurio Peruvian restaurant Mexico City, Peru jungle community tourism experience, ancient Inca culture travel experience Peru] #Peru #PromPeru #IBTMAmericas #MICE #VisitPeru #TravelAndTourWorld #PeruTourism #TravelTrends2026 #IncaHeritage #GastronomyTourism #JungleTourism #CulturalTravel