A Michelin Key Hotel Puts Service First | Luxury Hotels in Portugal | WTM London | Isadora Justo
Exclusive interview with Isadora Justo, Chief Revenue Operations Officer at 3HB Hotels, at WTM London. In this interview, Isadora Justo talks about her goals at WTM London, her group’s Algarve hotels and the UK market, its sustainability work, and its approach to partnerships. Key Highlights: 1. Justo says WTM London is a huge event, even for a hotel group in the south of Portugal (Algarve). She says the group works a lot with the UK market. 2. She says her goals at the show are to strengthen partnerships with UK partners, find new opportunities in commercial and technology, raise awareness of the brand, and get a glimpse of what 2027 will look like. 3. The host mentions that the Faro hotel renewed its Michelin Key. Justo says the recognition is nice, but the most important thing is a high level of service. She says the hotel focuses on personalised service and attention to detail. 4. She says the group has had strong partnerships with UK family operators for its two all-inclusive family hotels for several years. She says guests come back every year, and some book a year ahead. She says the group keeps improving, with more comfort, activities and experiences for families. 5. The host mentions that Green Key certifications were renewed across the group. Justo says the group works on water saving, energy saving and plastic-free operations. She says water saving is very important in the south of the Algarve, and she wants sustainability to be real, not only promotion. 6. She says she cannot share all the group’s secrets on 2027 terms. She says the group wants “partnerships for life” and works shoulder to shoulder with its partners. About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [WTM London, Algarve hotels, Portugal hotels, UK travel market, all-inclusive family hotels, Michelin Key hotel, Green Key hotels, sustainable hotels, hotel partnerships, travel trade show, WTM London 2026 hotel interview, WTM London 2026 hotel buyers and partnerships, hotel group at WTM London, how hotels build partnerships with tour operators, hotel contracting for 2027, what to expect from the travel market in 2027, Algarve hotels for UK travellers, Algarve hotel group and the UK market] #WTMLondon #3HBHotels #AlgarveHotels #PortugalHotels #UKTravelMarket #AllInclusive #GreenKey #SustainableHotels #HotelPartnerships #TravelAndTourWorld