Malaysians Are Falling Out of Love With Europe Travel | MATTA Fair 2026 | Adam Jalal
At MATTA Fair 2026, Travel And Tour World sits down with Adam Jalal, COO of Nuh Travel and Tours, for an exclusive interview on the latest trends shaping Malaysia's outbound travel industry. In this conversation, Adam shares how the September edition of MATTA Fair is seeing stronger crowds and demand compared to April, along with new travel packages across Europe, the Middle East, Asia, and Southeast Asia cruise destinations with discounts of up to RM1,000 available exclusively during the fair. Adam also reveals a major shift in Malaysian traveller demand, with European tour packages slowing down since April 2026 and a growing pivot toward ASEAN destinations like China, Japan, Indonesia, and Vietnam, alongside new packages being developed for the American continent. The interview dives into experiential and eco-conscious travel offerings, including national park tours, Japan's bamboo forest experiences, and historical city tours in Turkey, as well as the company's "No Sky Shield" flight delay compensation program and travel insurance advisory for group and family vacations. Points Covered: 1. MATTA Fair 2026 turnout and crowd energy: September edition vs April edition 2. New travel packages launched: Europe, Middle East, Asia, and Southeast Asia cruise destinations 3. Exclusive discount of up to RM1,000 available during MATTA Fair 4. Shift in demand from European packages to ASEAN destinations (China, Japan, Indonesia, Vietnam) 5. Expansion into new market: packages being developed for the American continent 6. Customized packages for experiential, slow, and eco-conscious travel 7. National park tours in China, bamboo forest experiences in Japan, and historical/ancient city tours in Turkey 8. Consumer protection initiative: "No Sky Shield" program offering compensation for flight delays 9. Travel insurance advisory for group and family vacation bookings 10. Outlook and closing remarks ahead of the next MATTA Fair About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [MATTA Fair 2026, MATTA Fair Malaysia, travel fair Malaysia, travel expo, Malaysia travel deals, Nuh Travel and Tour, Adam Jalal CEO interview, travel agency Malaysia, ASEAN travel package, Asia tour package, China tour package, Japan tour package, Vietnam holiday package, Indonesia travel deal, Europe tour package, American continent travel package, eco travel, slow travel, experiential travel, sustainable tourism, national park tour package, bamboo forest Japan tour, Turkey historical city tour, ancient city tour, flight delay compensation, No Sky Shield, travel insurance, group travel package, family vacation package, MATTA Fair discount, RM1000 travel discount, travel industry news 2026] #mattafair #TravelAndTourWorld #malaysiatravel #asean #asiatour #ecotravel #slowtravel #experientialtravel #turkeytravel #japantravel #chinatravel #vietnamtravel #indonesiatravel #traveldeals #travelinsurance #grouptravel #familyvacation #travelindustry #cruisetravel #tourismnews